Shortlister hosted Kevin Swearingen, Director of Global Business Development, to share how LifeWorks brings together a best-in-class user experience and clinical support to achieve complete mental, physical, social, and financial wellbeing for people all over the world.
LifeWorks by Morneau Shepell is the world’s leading Employee Assistance Program (EAP) provider and a global pioneer in the industry with a vision to provide the right care at the right time to people, organizations and communities across the globe so they can grow and thrive. The LifeWorks platform and mobile app are available in 40+ languages, including international languages such as English, French, and Spanish, giving LifeWorks the capability to reach over 170 countries worldwide.
As an organization, LifeWorks’ goal is to deliver “EAP Evolved” that exceeds the notion that an EAP is merely a “check the box” benefit with a low utilization rate. This reactive approach doesn’t adequately address the stigma associated with mental health. Making your EAP a wellbeing benefit rather than a sick benefit allows the opportunity to deliver effective mental health care.
Lifeworks’ innovations and initiatives to be more than your standard EAP dial back down to the global mental health crisis and the way organizations are reacting to it. If you view the mental health spectrum, organizations often have an EAP or mental health tool in place that employees use once they’re already symptomatic or high risk – after the individual is already anxious, stressed, going through financial hardship, etc. EAPs are ideal for quickly reacting to individuals in distress, and LifeWorks by Morneau Shepell has been excelling in this area for over 50 years.
However, what they’ve found is that there’s a massive gap in the industry that isn’t being actively addressed – the healthy individuals. Most EAPs and mental health resources don’t have anything in place that focuses on your healthy employees to prevent them from ever reaching that symptomatic state. That’s where LifeWorks has adjusted their strategy. They’ve set a goal to not just be a tool that’s used in times of crisis, but to also be a proactive and preventative wellbeing tool that supports more employees more often in all areas that affect mental wellbeing.
LifeWorks’ value proposition is truly differentiated in the global marketplace:
The reason LifeWorks has had so much success in the global space is because of their focus on local relevancy and differentiating their approach based on the maturity of the market and cultural dynamics. They’ve done this by grouping regions and countries by adoption or maturity and creating a strategy around that. For example, in North America, the United Kingdom, and Ireland, the EAP market is fairly mature. While there is some stigma around mental health, the program can be promoted as an EAP and mental health tool and individuals will be more receptive and open to using it. With mature markets, users are engaged through multiple access points and personalized experiences.
In countries where the market is not necessarily as mature or accepted, such as parts of Asia, South America, or Central Europe, one must be cognizant of how the EAP is promoted to ensure that users aren’t turned off by it. Promoting it as a mental health tool typically won’t work as well in these countries. Instead, promoting work-life services or rolling out a financial wellbeing campaign both create gateways into the program in a way that participants may be more familiar and comfortable with.
The ability to access a counselor is extremely important; however, it is almost equally important that the employee has choice in the type of counseling that they receive. That is why providing as many modalities as possible to create comfort and confidentiality for the employees is key in LifeWorks’ innovation strategy. Members have 24/7 access to:
Members will also have access to content and resources with a personalized newsfeed and thousands of perks and savings within the LifeWorks wellbeing platform.
CareNow is a digital self-guided counseling model. It helps an employee through a series of modules to address a specific issue if they don’t quite feel ready to have a conversation yet.
The Total Well-being Index organizational report offers insights into the strengths and risks of an organization’s people. This provides organizations with a simple way to understand the wellbeing of their population, track change over time in each area and understand how levels of risk change over time as interventions are put in place.
If you are a user of Shortlister, click here to access the full Meet a Vendor presentation
If you are not a user of Shortlister, click here to request access to view this presentation
|Shortlister Public Site
|Who can Access Shortlister?||Versions of the Shortlister app are available for employers and benefits consultants to access detailed information on service providers and issue RFPs.||Anyone can access the basic vendor data listed on the Shortlister public site, free of charge.|
|Do employer & consultant users pay to access Shortlister?||Yes – There is a monthly subscription fee||No – Shortlister's public site has tens of thousands of visitors per month that are researching vendors. They do not pay to access this basic vendor data.|
|Do service providers pay to be listed?||No – Service providers can enroll on the Shortlister app for free.||No – Service Providers do not pay to be listed on the Shortlister public site.|
|Can service providers pay to improve their position?||No – The Shortlister app's matching algorithm is completely neutral & unbiased. It matches employer & consultant users with service providers based on how closely the buyers requirements match the service provider's capabilities.||Yes – ONLY on Shortlister's public site. Service providers can bid to show up higher on listing pages. This is how Shortlister is compensated for the substantial effort it takes to curate this pages and vet vendor data.|
|What if a service provider doesn't pay Shortlister?||Nothing – Service providers don't pay a fee to participate on the Shortlister app and are matched based on how well their capabilities align with a buyer's demographics and needs.||Service providers will still be listed on the pages for the services they provide, they will just be listed below those that have bid to list higher on that particular product page.|
|What about the Top Vendor lists at the top of the product listing pages? Is there a fee to be listed?||Not Applicable – The Shortlister app doesn't display Top Vendor lists because the algorithm generates a custom list based on the customer's needs.||Yes - There is a nominal fee of $50 per quarter that's charged if a service provider is approved for a Top Vendor list. Shortlister evaluates vendor capabilities & market performance data to determine who should be listed. Evaluating this data takes considerable time and effort, so the nominal $50 fee covers the cost of the work it takes to curate these lists. If a vendor applies for a Top Vendor list but doesn’t meet the criteria, they are not charged a fee.|
|Who provides reviews of service providers?||Reviews on Shortlister's app are collected from employers and consultants. Service providers are also able to collect reviews from their customers, once they are validated by Shortlister. When a user is logged into the Shortlister app, they can clearly see the source of the review.||Public site reviews are an aggregation of employer, consultant and provider-collected reviews. There is no way for public site visitors to differentiate the source of the review.|
|Do service providers see information and reviews put in the site by your users?||Service providers cannot see the information put in by Shortlister's consultant and employer users.||Service providers can see information that was collected from their own clients.|