Shortlister hosted Erika Zauner, Founder & CEO of HealthKick, to share more about the future of corporate wellness and how you can adapt wellness initiatives to the new normal, taking a deep dive into the remote work environment, trends in how employees are engaging in wellness offerings, and the lasting impact of the pandemic on corporate wellness.
HealthKick provides employees with wellbeing services personalized to their unique goals and needs to make healthy living a lifestyle. Their mission is to empower employees to thrive professionally and personally through wellbeing. They make healthy living personal, accessible, and fun through:
While most wellness programs address the “what” and “why” of wellness, HealthKick members report that the top challenges they face in maintaining a healthy lifestyle are about the “how” of wellbeing. HealthKick delivers the “how” to employees with the tools and resources to conveniently, affordably, and sustainably make healthy living a lifestyle by providing access to healthy meal-kits and grocery delivery, 250+ fitness studios and livestream classes, mindfulness apps, wellness coaches, telehealth, and so much more. The result? Average engagement rates of 50-70% of the eligible population.
The pandemic has influenced every aspect of how we live and work. From our work to our workouts, our daily schedules and routines were drastically disrupted, and people have been coping with uncertainty and the need to build new routines, all with new stressors in their lives:
Burnout is increasing with stress and anxiety at all-time highs, not to mention the Quarantine-15 due to stress eating and a decline in activity. Many traditional wellness resources available to employees, such as on-site gyms, subsidized gym memberships, free healthy snacks, and annual health fairs are no longer relevant. And yet, now may be the time employees need wellness benefits the most.
Not only have companies had to swiftly adapt to the realities of the remote work environment focused on virtually accessible programming and resources, but the pandemic has further highlighted the need for companies to cater to the unique wellbeing needs of their employees and the importance of providing a comprehensive offering that addresses the wellbeing of the whole person- physical, mental, emotional and financial.
HealthKick is monitoring trends and adapting their programs for employees to engage in as they adapt to their new normal. Here are some focal points:
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