Go365 – Meet a Vendor

Shortlister hosted Jake Lewellen, Regional Well-Being Practice Leader at Humana, to share how to make wellness a strategic and cultural endeavor with Go365.

Go365 is a comprehensive wellness and rewards solution with a diverse employee base and 40,000+ employers. Their robust program options, rooted in behavioral economics, both inspire and engage employees. Their flexibility provides multiple paths to participation and complements your organization’s vision and culture with customized activities. An experienced client support team will provide ongoing support and contribute strategies for member engagement.

THE Go365 WAY OF DOING WELLNESS

They have a dream of helping people achieve lifelong well-being and Humana associates live these values every day. The Go365 program is rooted in behavioral economics and they understand what influences member engagement. Behavior change requires meeting employees where they are in their wellness journey while motivating employees with a variety of options to empower ownership over their well-being. They will evaluate risk factors and build a program specific to the needs of your group using a scientific approach to reward its members. Your dedicated Client Engagement Professional will help grow and shape the culture of your company to increase participation, which can translate into wellness credits and premium discounts for employers who qualify.

The proven impact of Go365 engagement includes improved overall health, healthier behaviors and choices, less emergency care, and lower health claims costs, resulting in happier, healthier employees, all while saving money.What are the pillars of wellbeing?

 

HOW CORONAVIRUS HAS CHANGED THINGS

Through their wellness programs, Go365 has deployed new communication tactics and programmatic strategies to help members through this time of uncertainty:

How COVID-19 affected Go365

Communications Squad

Assembled a team to plan and disseminate timely messages, specifically in response to the pandemic, identifying topics and audiences, and canceling communications no longer relevant or appropriate.

Online Resources and Emails

Tailored news and messages for the situation, such as working out at home and how to eat healthy during the crisis. Shared downloadable tip sheets and flyers; posted broadly across the Go365 Community and social media channels, as well as the Go365 App.

Webinars about Mental Well-Being and Isolation

Developed webinars to support members in coping with stress and anxiety, adjusting to working from home, isolation and loneliness, and grief and loss. Provided a version of these to employers to use for their own Go365 Employer-Sponsored Events.

 

NEW ENHANCEMENTS IN THE WORKS

Go365 is expanding into new well-being dimensions and integrating a more holistic healthcare journey to support important life events, all with an emphasis on digital transformation.

Go365 has new features coming

Challenges

Take advantage of Go365’s Challenges and Employer-Sponsored Events to help build a culture of wellness and to motivate well-being in employees with team-based challenges and (sometimes remote) events.  Examples include fitness events, water intake challenges, and volunteering opportunities.

Financial Well-Being

Connect the Votaire app to the Go365 App for financial wellness articles, debt management tools, financial account linkages for easy monitoring and other resources to help with budgeting, saving, and much more.

Data Reporting

Organizations can measure the progress of their wellness strategies and tactics against their goals with the new Wellness Data Management Tool.  You can evaluate Go365’s performance and value, participation metrics and financial liability.

Targeted Communications

Create meaningful communications with group-specific push messaging and customizable engagement materials to promote a challenge or event.

 

RESULTS

With Go365, members take small steps that lead to big changes in their health.  Here are just a few results from engaged members in 2018:

  • 46 minutes more weekly physical activity per member
  • 1.42 more servings of fruits and vegetables per member per day
  • 35.6% of members have lost an average of 11.8 lbs. in body weight
  • 20.1% decrease in smokers*

It’s GO time with Go365!

*Jan-Sept 2018 data, based on a sample of over 530,000 members with multiple Health Assessments at least six months apart.

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